Gana Media Group plc (LSE:MOS) has signed a strategic performance marketing agreement with Retorno Digital to scale customer acquisition for its Mexican betting brand Estadio Gana, aiming to accelerate registrations and First Time Depositors ahead of major sporting events.
The agreement establishes a multi-channel digital growth programme, combining performance marketing, conversion optimisation and data-led targeting, designed to improve acquisition efficiency and support key commercial KPIs for the sports media, gaming and betting group focused on Latin America.
Retorno Digital, a specialist performance marketing agency, will supply acquisition strategy, audience segmentation, creative testing and measurable campaign optimisation while Gana contributes the Estadio Gana brand, owned audience, media inventory and betting product to monetise incremental users.
The company says the programme is positioned to capitalise on the 2026 FIFA World Cup build-up and the restart of Mexican football in August, with learnings and capabilities intended for potential rollout across other Gana touchpoints over time.
"Retorno brings leading performance marketing expertise that complements our owned audience strategy, as we scale Estadio Gana," said Mark Epstein, CEO of Gana Media.
