Trust

Core Editorial Values

Tickstock operates according to five foundational values:

1. Accuracy above all

We strive to get the facts right, every time. When we fail, we correct promptly and transparently. Speed never justifies sacrificing accuracy, especially in market-relevant coverage, where the cost of error compounds. Process detail on the fact-checking policy page; the corrections policy page describes how errors are handled and lists every correction we've made.

2. Independence from influence

Editorial decisions serve reader interests, not commercial pressures, issuer relationships, broker preferences, or the wishes of coverage subjects. We maintain editorial independence even from our own technology vendors. Conflict-of-interest treatment, financial conflicts, and the separation between editorial and business functions are documented on the ethics policy page.

3. Fairness in coverage

We represent issues fairly, provide context that prevents misleading readers, and give subjects of critical coverage opportunity to respond. Fairness is not false balance; we report reality, not artificial equivalence.

4. Transparency in methods

We explain how we work, acknowledge our limitations, and disclose potential conflicts. Readers deserve to understand our processes, including our use of AI in content production, documented on the AI disclosure policy page.

5. Accountability for output

Real humans take real responsibility for everything published under the Tickstock brand. Editorial accountability sits with the founder/publisher; the named contributing editorial team is on the About page. Reader feedback channels are published on the feedback page.

Independence and Conflicts of Interest

Tickstock maintains strict separation between editorial operations and any business consideration. We do not accept payment for favourable treatment, allow advertisers or sponsors to influence editorial decisions, or take equity, options, or compensation from coverage subjects.

Financial coverage carries specific conflict-of-interest risks: direct and family holdings, broker relationships, IR-supplied material, and market-sensitive information ahead of regulatory disclosure. The full treatment of each is on the ethics policy page; handling of market-sensitive information is on the sources policy page.

Editorial Structure

Tickstock operates under clear editorial authority. The founder and publisher carries final authority on editorial decisions, platform standards, and accountability for published content. The named contributing editorial team includes contributing editors, columnists, advisory editors, specialist contributors. In addition to our named team members, we are structured to leverage the use of a wider team of experienced freelance journalists and editors. All human journalists and editors are required to meet specified criteria, experience and capability thresholds. For more info on those roles, criteria and standards via our About page.

We maintain clean separation between editorial and business operations, between news and opinion (with opinion clearly labelled and human-authored), and between content and advertising (with sponsored material clearly labelled).

Sources and Attribution

Tickstock's coverage rests on primary, verifiable source material including regulatory market announcements, filings, broker research, earnings releases, market data, and on-the-record commentary from named individuals. Every article identifies its primary source. For more insight into how we handle these, see the sources policy page, which covers our approach to named and unnamed sources, embargoed material, IR-supplied content, sponsored research, and confidential tips.

Reader Relationship

Our readers deserve the truth as we best understand it, prompt and transparent error corrections, respectful responses to inquiries, and clear explanations of our methods. The feedback policy page sets out the channels and what to expect from us when you use them.

Ownership and Funding

Tickstock is published by The Creamery Media Company. There are no external investors at launch. Revenue comes from advertising, and we have a subscription product in development. The funding model is structured to keep editorial decisions separate from commercial decisions. For information, can be found on our ownership page.

Industry Standards

Tickstock operates to professional journalism standards drawn from the mainstream of UK and international practice with the IPSO Editors' Code as a baseline, the Society of Professional Journalists' Code of Ethics for principles, emerging best practice for AI-assisted journalism.

Our Promise

TickStock commits to:

1. Tell the truth as we best understand it, acknowledging when uncertainty exists
2. Correct errors promptly and transparently without waiting for external pressure
3. Resist pressure from commercial, political, or other interests seeking to influence coverage
4. Explain our work, including AI use in content
5. Take responsibility for everything published under the TickStock brand
6. Serve readers first in every editorial decision
7. Maintain independence from the subjects we cover
8. Improve continuously through reader feedback and industry evolution

Trust is earned daily. We work to deserve yours.

Contact

editorial@tickstock.io for editorial inquiries. corrections@tickstock.io for errors. publisher@tickstock.io for escalations.