Editorial Desk: How we work
Humans for judgement and accountability;
technology for pace and scale
The TickStock Newsroom leverages a proprietary newsroom automation platform; it is a human-at-the-centre system that supports and powers a substantial portion of Tickstock's daily output. It combines agentic news discovery, structured source recognition, content drafting, data operations, plus a robust and stringent quality assurance that is underpinned by first-party knowledge and intelligence infrastructure.
Our technology stack enables fast, accurate and comprehensive coverage of fast-moving market sectors at a quality standard retail investors deserve. It means we can deploy significantly more sustained editorial capacity than any small team can supply only by organic hands. Our approach, using our proprietary solutions, allows us to augment human judgment with automation. Our machines handle volume and precision; our humans handle nuance, judgment, and accountability.
Tickstock's team of human editors sits at the centre of the system, and this team of editors is the essential component of all the platform's content operations.
Flexible work for the AI-era
Tickstock is designed to work with experienced and credentialed financial journalists on flexible terms.
We are a young, independent start-up. We see Tickstock as a place for forward-thinking journalists to work with technology rather than be displaced by it. In these volatile times for working journalists, we hope to be a place that creates new opportunities, with greater emphasis on flexibility. We intend to utilise a range of human experience and expertise, and have designed our platform to be accommodating and flexible for the human journalists that work with us.
For the sake of consistency, and to support the flexible work methods that we provide our journalists, we use institutional bylines, Tickstock Newsroom and Tickstock Editors, on all the day-to-day reportage across the Tickstock platform.
Every piece of news content produced using parts of our proprietary AI-assisted newsroom technology carries the Tickstock Newsroom byline, and every piece of content we publish is reviewed and edited by Tickstock Editors, our team of skilled human journalists.
Any first-party opinion, analysis, or feature article will always carry a transparent named byline of the journalist who wrote it.
Editors Team Roles & Criteria
In line with how we structure content operations, as described above, we want to be as open and transparent as we can about the roles within the Tickstock Editors team, as well as provide our users with a clear overview of the criteria that all journalists in the Tickstock Editors team must satisfy.
Senior Editors: Senior editors set the editorial direction; they advocate Tickstock's publishing standards.
Skills & experience: Significant senior editorial experience; typically 10+ years in financial, business, or markets journalism, with a substantial portion at desk-lead, section-editor, or equivalent level. A demonstrable track record of upholding editorial standards across a masthead or publication, including responsibility for accuracy, compliance, and corrections. Sound editorial judgement on market-sensitive and regulated content, and a working understanding of the legal and regulatory environment around financial publishing. Proven ability to set standards, mentor editorial staff, and own the quality of output at scale.
Advisory Editors: Advisory editors, or consulting editors, are experienced industry veterans who have worked across the gamut of financial journalism and wider areas of relevance. As the title suggests, these are not day-to-day team members and are likely not involved in the minutiae of content operations, the everyday editing and/or authoring of articles. Instead, they bring senior editorial and/or industry experience, insight and advice.
Skills & experience: A distinguished career in financial journalism, capital markets, asset management, or an adjacent field of clear relevance to Tickstock's coverage. Typically multiple decades of senior experience, often at editor-in-chief, bureau-chief, board, or comparable leadership level, or recognised standing as a practitioner within the industry. The seniority and perspective to advise on editorial strategy, standards, and direction at a high level. No requirement for day-to-day involvement; the contribution is counsel, credibility, and institutional knowledge rather than hands-on editing.
Contributing Editors: TickStock's Contributing Editors are typically mid-career or later financial journalists with verified track records in business, markets, or sector reporting. They contribute editorial input, occasional commissioning, and bylined pieces in their domain. They also, on occasion, may support the content authoring of Newsroom content.
Skills & experience: A verified track record in financial, business, or sector journalism; typically 5+ years with published, bylined work that can be independently confirmed. Recognised expertise in at least one domain or sector relevant to Tickstock's coverage. The ability to report, write, and commission to a professional standard, and the editorial judgement to contribute reliably to commissioning and editorial input. Comfortable working to deadline and to house style.
Copy Editors: TickStock's Copy Editors review and edit every Newsroom-produced article before publication; they are the essential humans at the centre of the content operations. They are the editor-in-the-loop for Newsroom content. They review quality control, they read, check and edit, and author every piece of Newsroom content that Tickstock publishes. They are responsible for the clarity, accuracy, and editorial standards inherent in every piece of news content published.
Skills & experience: Professional sub-editing or copy-editing experience, ideally within a financial, business, or news environment. A rigorous eye for accuracy, clarity, grammar, and house style, and the discipline to apply quality-control standards consistently across high volumes of content. A working grasp of financial terminology, market data, and the conventions of business reporting, sufficient to catch factual and contextual errors as well as linguistic ones. Sound editorial judgement on accuracy, sensitivity, and compliance, and the diligence to act as a genuine editor-in-the-loop rather than a light-touch proofreader.
Columnists & Specialist Contributors: TickStock's Columnists are recognised voices in their fields - be it sell-side or buy-side analysts, fund managers, financial journalists, or specialist commentators - they are able to contribute regular bylined features that add depth and variety to the Tickstock platform. Specialist Contributors are domain experts, be it academic, sector experts, economists, or published authors; they may contribute occasional bylined features to the Tickstock platform. We are open to submissions, and potential contributors are assessed on merit, on a case-by-case basis.
Team member spotlight:
As well as our flexible work team members, our team includes:
- Jamie AshcroftFounder & Publisher
- Sorab GhaswallaContributing Editor
With over 40 years of experience in global journalism, communications, digital strategy, and emerging technologies, Sorab Ghaswalla brings a rare combination of editorial depth, storytelling expertise, and AI-driven organisation innovation.
Beginning his career as an old-world journalist, he spent more than two decades covering and interpreting the fast-evolving world of world affairs, politics, finance and business, technology and digital transformation.
Sorab's work has consistently focused on the technology sector, where he has advised and collaborated with innovative companies navigating rapid digital change. Passionate about simplifying complex technologies for wider audiences, he has worked extensively with founders, entrepreneurs, CEOs and growth-stage businesses to shape narratives that connect technology with people.
His work bridges traditional media values with the transformative possibilities of AI-driven communication.
Founder & publisher
Tickstock is owned and operated by The Creamery Media Company, founded in 2024 by Jamie Ashcroft. Editorial accountability for TickStock sits with Jamie, the founder/publisher and editor-in-chief.
Jamie is an experienced financial journalist, content operations specialist, and former stockbroker, with a background in software and systems design. He is the architect of the editorial automation systems that power TickStock.
As a journalist and editor, Jamie has published tens of thousands of bylined news articles across the UK and North American markets over the past seventeen years.
Contact
For Editorial inquiries: editorial@tickstock.io.
For Corrections: corrections@tickstock.io, or confidential tips: tips@tickstock.io.
To contact the publisher: publisher@tickstock.io.