Gana Media Group (LSE:MOS) has entered a Framework Strategic Partnership Agreement with Top Advisor, operating commercially as Hub Affiliations Group, to accelerate Estadio Gana's brand visibility and traffic acquisition in the Mexican market.
The company said Hub Affiliations Group will act as its strategic media and commercial partner, providing advertising services, premium media placements, digital communication and market development support leveraging the HubAffiliations.com platform network.
It activates a Phase 1 Sporticos Mexico World Cup 2026 campaign run by Hub and structured as a fixed-fee media visibility package featuring video placements, pop-up banners, sidebar listings and sticky banners.
The campaign commenced on 1 June and runs for three months, to 31 August, to capture pre-tournament build-up, the tournament period and post-tournament engagement while Mexico hosts World Cup matches.
After the initial three-month campaign, the parties will review delivery analytics and develop a Phase 2 plan that may include expanded Sporticos inventory, local operator partnerships, longer-term sponsorship packages and performance-based marketing or lead generation via the HubAffiliations.com network.
"This premium campaign on Sporticos.com gives Estadio Gana immediate, high-impact visibility among football fans and sports betting audiences during a peak tournament cycle," said Mark Epstein, CEO of Gana Media Group plc.
