Winvia Entertainment (LSE:WVIA) has agreed a partnership with Aston Villa Football Club to launch 'Villa Win', a branded prize draw competition for the club's supporters.
The AIM-listed technology and prize draw operator will provide the platform, operational infrastructure and regulatory expertise behind the competition, which will offer fans regular draws and Aston Villa-themed prizes and experiences.
The deal marks Winvia's first major business-to-business deployment of its prize draw technology, licensing the model to a third-party brand rather than running it under its own consumer offering.
For Aston Villa, the arrangement creates a new revenue stream that the club says can be reinvested in its growth and community programmes, while deepening supporter engagement beyond matchdays.
Gil Barel, Winvia's Head of Strategic Partnerships and M&A, called it "another step in delivering the strategy we set out at IPO", adding that the model "has the potential to scale across other clubs and sports organisations".
Francesco Calvo, Aston Villa's President of Business Operations, said the partnership would let the club "interact with our supporters in a fun and different way", with revenues able to support its community schemes.
Winvia said it sees scope to extend the partner-led approach across sport, entertainment and other sectors where brands hold large, engaged audiences.
News Intelligence what this means for the company
Winvia has secured its first major B2B licensing deal, deploying its prize-draw platform to Aston Villa under a branded 'Villa Win' competition for supporters. This marks a strategic pivot from running consumer-facing draws under its own brand to licensing its technology and operational infrastructure to third parties—a model management flagged at IPO as having potential to scale across sports and entertainment.
- The deal validates Winvia's B2B licensing model and may signal a path to recurring, lower-friction revenue from established brands with large engaged audiences, reducing reliance on direct consumer acquisition costs.
- Success with Aston Villa could establish a template for replication across other football clubs and sports properties, though execution risk remains unproven at scale.
This partnership demonstrates progress on the B2B strategy outlined at IPO and provides proof of concept for licensing Winvia's platform to third-party brands. However, the deal's financial terms—revenue split, minimum guarantees, or scale potential—are undisclosed, leaving the material impact on earnings unclear.
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