Pri0r1ty Intelligence Group (LSE:PR1) has entered a partnership agreement making its Halfspace business the official AI partner to the Sport & Recreation Alliance, delivering SportTower.ai to almost 300 member organisations and about 15,000 users.
The Sport & Recreation Alliance is the independent representative body for UK national governing bodies and participation organisations, and Pri0r1ty is an AI-focused data, marketing and SaaS group that provides growth solutions to SMEs.
“SportTower.ai is the first deployment of a scalable, repeatable model,” said Rory Maxwell, Chief Executive Officer of Pri0r1ty.
Under the agreement Halfspace will provide its Advisor, Fan Sonar, Vox and Compass ID tools plus sector trend analysis through SportTower.ai, with the platform built on Pri0r1ty’s existing AI infrastructure and allowing members to train models on their own data in a secure environment.
Pri0r1ty said it will work with the Alliance to scale implementations and support member operations through GDPR-compliant data gathering and analytics, with roll-out activity planned across the membership over the coming year.
