The Halfspace unit has renewed its data contract with a Premier League club for a third season and extended the relationship to include its Vox voice-agent product.

The company has acquired the operating assets and technology of SME wellbeing platform Pirkx from its administrators for £50,000 upfront plus a capped royalty on future revenue.

Daniel Maling steps down as CFO to become a non-executive director as Graham Duncan takes over the finance role from 1 September.

“SportTower.ai is the first deployment of a scalable, repeatable model,” said Rory Maxwell, Chief Executive Officer of Pri0r1ty.

The AIM-listed AI and marketing services group has signed clients including Aston Villa, EuroLeague Basketball and World Aquatics.

The group said the funds will also push toward a target of more than 500 users by the end of the current financial year to September, scale affiliate partnerships to reach thousands of consumers, and increase compute capacity for its initial four products.