B&M European Value Retail (LSE:BME), the UK variety goods value retailer, has hired Atheeq Akbar as its next chief financial officer, with the role taking effect from February 2027.
Akbar joins from Asda, where he is currently vice president of commercial finance, and brings prior senior finance roles at Morrisons, Tesco and Etihad Airways.
He will be paid a base salary of £525,000 per year, with a maximum long-term incentive plan award of 175% of salary.
Pete Waterhouse, who has served as interim CFO, will remain in the role until the transition is complete.
Chief executive Tjeerd Jegen said the appointment had been "a key priority" and that Akbar's "strong commercial background in UK retail will be a great asset as we bring about change to deepen the financial foundations of our business."
Chair Tiffany Hall framed the hire in the context of B&M's ongoing strategic programme, saying Akbar's experience would "complement Tjeerd as we execute on our Back to B&M Basics plan."
An exact start date within February 2027 will be confirmed separately.
