PageGroup (LSE:PAGE), the global recruitment company, announced plans to rebrand as Michael Page.
The company also intends to change its legal name to Michael Page plc.
Michael Page is PageGroup's most established and widely recognised brand, and the board believes consolidating under a single identity will strengthen access to its specialist expertise across its global network.
"The move to a single Michael Page brand creates a clearer and more unified proposition for clients, candidates and employees," said chief executive Nicholas Kirk.
The Michael Page brand and associated websites are expected to launch on 20 July.
PageGroup said it would announce separately when the legal name change takes effect.