Inchcape (LSE:INCH) has agreed to acquire Silver Star, the official distributor of Mercedes‑Benz passenger vehicles and Daimler Trucks and Buses in Bulgaria, in a transaction intended to increase Inchcape's scale in the market.
The global automotive distributor. which has operated in Bulgaria since 1996, says the deal will further scale its passenger vehicle share from its current c.13% and expand its presence into the truck category where it currently holds c.6% share in light commercial vehicles.
Silver Star generated c.£240 million (c.€280 million) of revenue in FY2025, employs around 500 colleagues, operates five sales and service locations, has delivered more than 20,000 vehicles since 2017 and, Inchcape says, has operating margins accretive to the region and Group.
"This acquisition is a clear example of our Accelerate+ strategy in action: selectively building scale in small to medium markets where we can create value for our OEM partners and customers," said Duncan Tait, Inchcape Group Chief Executive.
The transaction is subject to customary conditions and approvals and is expected to complete in Q3 2026, with the Group to provide a further update when appropriate.
