SEEEN (AIM:SEEN) has signed a multi-year partnership with Bradford Bulls to roll out its Century Club Smart Video solution and to act as the club's principal partner for the Century Club collection for a five-year period.
Under the agreement SEEEN, the interactive video technology company, will supply the interactive platform, digital collectible functionality and heritage activation capability while Bradford Bulls, the historic Rugby League club, will provide archive access, fan-led selection of moments and promotional support to its fanbase.
The partners say the platform will offer fans and sponsors the ability to "own" iconic moments through digital collectibles, interactive video heritage activations and linked memorabilia, with the Club expecting the programme to lift social engagement, website traffic, sponsorship revenues and event and product sales.
"We are excited to help fans celebrate some of the greatest moments in the Club history, as well as driving engagement, data and revenues for Bradford Bulls," said Adrian Hargrave, CEO of SEEEN.
