Cloudified Holdings (AIM:CHL), the AIM-quoted cash shell that has agreed heads of terms to acquire PowerPlay Media and Entertainment via reverse takeover, has updated the market on PowerPlay's commercial progress.
The headline figures come from two agreements: a commercial arrangement with YATOP, a Los Angeles-based TikTok media optimisation agency, and a distribution and monetisation contract with Framerate, a major pay-per-view provider to the US penitentiary system.
Two multinational clients already engaged through YATOP are expected to generate approximately $56,000 a month for PowerPlay once established, while Framerate is expected to deliver baseline recurring revenue of around $50,000 a month, together implying around $1.3 million annualised.
PowerPlay also signed a non-binding memorandum of understanding with Penrose Systems, a South African mobile gaming and esports platform with carrier relationships reaching approximately 350 million users, alongside a three-year commercialisation and distribution framework agreement with Jungo TV that names Penrose as its first property.
Separately, PowerPlay will handle promotion, international distribution and sponsorship sales for an IBF World Championship boxing event in Manila on 14 November, its first live-events proof point.
"These developments demonstrate the PowerPlay model working as intended: monetising the content assets we control and the commercial relationships we have developed through a capital-light, scalable structure," said Othman Shoukat, PowerPlay's executive chairman.
The company also named a new advisory board including former NFL player Tony Parrish, ex-CAA International CFO/COO Mohammed Majid, and former Rio Tinto talent chief Jayne Haines.
The figures represent management's expectations of run-rate revenue once relationships are fully established, not contracted revenue or a profit forecast.
News Intelligence what this means for the company
PowerPlay Media, Cloudified's reverse takeover target, has signed distribution and monetisation deals expected to generate $1.3 million in annualised recurring revenue once fully established—$56,000 monthly from YATOP (a TikTok optimisation agency with two multinational clients) and $50,000 monthly from Framerate (a US prison Pay Per View provider). The company also inked a non-binding MOU with Penrose Systems (a South African gaming platform with 350 million user reach via carriers) and a three-year distribution framework with Jungo TV, plus secured its first live-events contract promoting an IBF boxing championship in Manila. These are management's run-rate expectations, not contracted revenue or profit forecasts.
The deals validate PowerPlay's capital-light, content-monetisation model and add concrete revenue visibility ahead of the reverse takeover completion. However, the $1.3 million annualised figure depends on relationships becoming 'fully established'—a timing and execution risk—and the Penrose and Jungo TV agreements remain non-binding or early-stage, leaving material upside uncontracted.
Insights assembled by AI. Editor-reviewed and grounded in tickstock’s coverage and proprietary knowledge graph.
Content is for informational purposes only, not financial advice.
