RWS Holdings (AIM:RWS) has launched Weava, a content transformation platform designed to adapt enterprise content for different languages, cultures and markets, the London-listed AI solutions and language services group announced at Web Summit 2026.
The platform combines RWS's existing content workflow experience with Language Weaver Pro, its AI translation engine built with Cohere and launched in March, alongside a new feature called Audience Check, which uses AI persona agents to evaluate content from the perspective of its intended local audience.
Weava profiles content across 11 dimensions, including formality, brand voice and emotional tone, before determining which combination of AI and human expertise each asset requires.
"Global content is precision work. General-purpose AI paints with a broad brush, but when every word matters, you need a finer touch," said Benjamin Faes, chief executive officer of RWS.
He added that the platform "gives a business the certainty to stand behind what every audience reads", describing it as a step forward for companies pursuing global expansion.
Goran Markus, head of content operations and localisation at Flutter International, a global sports betting, gaming and entertainment provider, said an early evaluation of Weava had shown "the exciting potential of its approach to multilingual content transformation, particularly its ability to bring cultural considerations into the creative process from the outset".
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The launch extends RWS's push into AI-enabled products following the March debut of Language Weaver Pro, which the company said was already generating encouraging early revenues within its Transform division as part of its pivot to technology-first offerings.
Weava is available now.