Wedbush has reiterated its Outperform rating and $300 price target on Take-Two Interactive Software, implying roughly 27% upside from the $235.77 close, after Rockstar Games confirmed Grand Theft Auto VI will launch on 19 November at $79.99 standard and $99.99 ultimate.
Analyst Alicia Reese argues the pricing confirmation removes the delay risk that had weighed on the stock all year, with a pre-order date of 25 June and a pre-load window from 12 November now set alongside the PS5 and Xbox Series X/S release date.
The note models approximately 29 million units in the launch quarter at the $80 price point, and flags two structural tailwinds: the physical edition ships as a download code with no disc, pushing mix toward high-margin digital, while the $100 Ultimate tier gates genuine single-player content rather than cosmetics, which Reese expects to lift realised average selling prices above the conservative $80-equivalent assumption already in her model; Wedbush is also introducing fiscal year 2029 estimates of $9.19 billion in net bookings and $11.21 in earnings per share, with EPS climbing roughly 13% even as bookings ease roughly 4% off the fiscal year 2028 launch peak as front-loaded amortisation and marketing costs roll off.
Rockstar's confirmed single-player-only launch, with GTA Online to follow, is characterised as deliberate sequencing that front-loads premium unit sales now while preserving a multi-year recurring revenue tail through fiscal years 2028 and 2029, with a PC release treated as a when-not-if catalyst for fiscal year 2028.
