What is Dotdigital Loyalty?

Dotdigital Loyalty is a SaaS product module for merchants providing native loyalty programme management with transactional and behavioural earning, tiered rewards and points management, initially launched for Shopify merchants and owned by Dotdigital Group PLC.

Dotdigital — TickStock

Timeline

Tech Today: Defence Holdings, Tern, Potentially AI, Dotdigital

17:04, 28 Jul 2026

Dotdigital confirms FY26 in line with expectations

08:34, 28 Jul 2026 · Updated 14:02, 28 Jul

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Dotdigital Group Plc is a SaaS provider of an AI-powered customer experience and data platform that enables marketing automation and personalized customer journeys across multiple channels including email, SMS, WhatsApp, chat, push, social, and ads. The company serves over 4,000 brands across 150 countries and operates as the parent company of Dotdigital, Fresh Relevance, Social Snowball, and Alia. Listed on AIM, the group delivered strong growth and cash generation in FY2025 while maintaining profitability, with recent product enhancements including its CXDP platform and expanded AI capabilities.

Sector: Software & SaaS
Market: AIM

Insight

What is DOTDIGITAL GROUP PLC's strategic emphasis?

DOTDIGITAL GROUP PLC is emphasising embedding AI across its product suite and monetising a connected lifecycle offering.

Updated 16 Jul 2026

Insight

On what external dependencies does DOTDIGITAL GROUP PLC's strategy increase reliance?

DOTDIGITAL GROUP PLC's strategy increases dependence on third‑party large language model providers and on successful partner integrations, with Shopify cited as the initial partner.

Updated 16 Jul 2026

Insight

What products did Dotdigital launch in July?

In July Dotdigital launched a native Loyalty product initially for Shopify, Agents (a prompting interface inside campaign and segment workflows), and the MCP server to link customers' preferred large language models.

Updated 16 Jul 2026

Insight

How is Dotdigital positioning its platform?

Dotdigital is positioning itself as an AI-first martech platform by embedding large-language-model connectivity and natural-language tooling across its product stack.

Updated 16 Jul 2026

Insight

What development did DOTDIGITAL GROUP PLC plan for Dotdigital Loyalty on 16 July 2026?

On 16 July 2026 DOTDIGITAL GROUP PLC planned to extend its Dotdigital Loyalty product to additional e-commerce ecosystems beyond Shopify, with an expected roll-out to additional platform partners and no timeline specified.

Updated 16 Jul 2026

Identifiers

Ticker: DOTD
Market: AIM
ISIN: GB00B3W40C23
LEI: 2138006LZ7HHQ6DWFD42

Learn more on:

GLEIF Companies House

Timeline

Tech Today: Defence Holdings, Tern, Potentially AI, Dotdigital

Dotdigital confirms FY26 in line with expectations

More in Software & SaaS

Oxford BioDynamics lands first paid deal for Orion platform

Potentially AI joins partner networks at Google and ByteDance

Tech Today: Shearwater Group upgrades FY26 outlook, Quartix Technologies, Vodafone, Dianomi, Quantum Blockchain Technologies, Pathos Communications

Pathos Communications posts double-digit H1 growth

Quartix lifts interim dividend as profit climbs 21%

Tristel launches paid tier for 3T compliance platform

Sealand launches AI data security platform

Dianomi narrows H1 EBITDA loss as margins improve

Tech Today: Renishaw beats forecasts on record Q4 revenue, Cordel, Team Internet

Small Caps Today: Deltic Energy cleared for takeover, RC365, Cordel, Hydrogen Utopia, Arc Minerals, AOTI

Cordel scheme timetable holds, delisting time brought forward

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