Crimson Tide (AIM:TIDE) has won two commercial trials, including a one-year deployment of its mpro5 platform across approximately 80 Costa Coffee stores operated by Sim Trava and a pilot at food manufacturer DW Baking covering five quality technicians at one site.
The deals underline Crimson Tide, the provider of the mpro5 operational compliance platform, winning both a substantial multi-site trial and a smaller, high-fit pilot that the company says complements its enterprise base for the current financial year.
Sim Trava has commenced a one-year trial integrating mpro5 into task management and compliance workflows to digitise ways of working and provide real-time visibility across its estate while leveraging Crimson Tide's shared learnings from comparable multi-site operations.
The DW Baking trial will initially cover five quality technicians at a single site focused on inspections and daily tasks, with a clear path to roll out across quality, packing, food safety, incident capture and HACCP processes if successful.
Crimson Tide said DW Baking had previously struggled to embed a competitor's self‑service platform and cited Crimson Tide's managed onboarding, mpro5 task capability and a revised pricing model as key differentiators, with the contract closed in relatively short order.
"These two wins reflect the breadth of opportunity we are now pursuing and the progress we are making in translating our product and commercial improvements into new customer relationships," Jon Clarke, CEO of Crimson Tide, said.
The company said both trials support its strategic objective this financial year to complement its enterprise customers by onboarding smaller, high‑fit customers more quickly and in greater volume.
