Gana Media Group (LSE:MOS) has launched a proprietary tournament pool betting product, Quiniela Mundial 2026, ahead of the 2026 FIFA World Cup to capture tournament activity and feed players into its wider iGaming offering.
The product has been fully developed internally and will be deployed directly via Estadio Gana (quiniela.estadiogana.mx), the company's licensed Mexican online casino and sportsbook brand, and Gana is .
Gana, which describes itself as a next-generation sports entertainment and digital gaming company, said it has committed a guaranteed minimum total prize fund of $100,000 MXN to the pool, which will be further supplemented by weekly performance-based prizes and exclusive player bonuses.
The company noted it retains 100% of player database growth, promotional flexibility and downstream cross-selling margins.
Moreover, the platform is explicitly positioned as a high-conversion acquisition funnel designed to capture high-intent football fans during the World Cup peak and drive them into Estadio Gana's core sportsbook and casino ecosystem.
"This strategic release marks a significant milestone in the company's expansion within the Mexican gaming and sports entertainment market," said CEO Mark Epstein.
The Quiniela is now live ahead of the World Cup and will run through the tournament to generate volume and user growth for Estadio Gana.
