Brave Bison Group plc (AIM:BBSN) Brave Bison Group shares surged 7.1% to 79.3p after a multi-year Omnicom Oceania training deal to deliver its MiniMBA across Australia and New Zealand was announced.
The initiative is described by the company as one of the largest coordinated investments in marketing capability across Australia and New Zealand, and Brave Bison is a next-generation marketing and technology partner to global brands.
The contract follows MiniMBA's February 2026 milestone of securing its largest-ever deal with a global food and beverage giant and comes after MiniMBA was acquired by Brave Bison in August 2025 and subsequently transformed and relaunched.
“This is about embedding a consistent way of thinking at scale across markets, clients and teams and that has the potential to materially lift the standard of marketing in the region,” said Mark Ritson, Founder of MiniMBA.
Delivery will be rolled out across Omnicom Oceania in Australia and New Zealand, with Brave Bison positioning the programme as an enterprise-level capability investment for Omnicom's regional teams.
