Huddled Group (LSE:HUD) shares gained 6.8% to 0.774p on Wednesday after a trading update reported Q1 2026 revenue of £4.2m and a deliberate moderation of volumes to rebuild per-item margins.
Huddled, a value online retail group operating Peeko and Nutricircle, said the moderation removed uneconomic low‑value items, shifted buying to bulk, migrated fulfilment to THG Fulfil and prioritised unit profit over top‑line expansion.
Peeko generated 86,000 orders in January-April at an average order value above £37 and product margin per order above £17, with items per order down circa 54% and product margin per item rising to circa £3 in May, while Nutricircle recorded 46,000+ orders at an AOV above £34 and product margin per order above £17.
A premium Beauty Box sold out on TikTok in two days in May and 10,000+ boxes are now in production, while Peeko is live on Temu, eBay and Amazon (Temu margin c.£5, Amazon just under £3), is testing eBay Live and Whatnot, and offers next‑day delivery via THG Fulfil for orders placed up to 11pm.
The group says customer retention is improving, with Peeko Trustpilot reviews rising from 4.0 to 4.6 across more than 27,000 reviews and Nutricircle at 4.7 from 6,635 reviews, supporting plans to scale.
"We have a great value proposition, next‑day delivery, genuine customer loyalty, and the margins to justify scaling," said Martin Higginson, Executive Chairman.
