Gana Media Group (LSE:MOS) has signed a digital sponsorship and strategic advertising agreement with Feenicia of Mexico City, a multi-platform point-of-sale payment solutions provider, to place Feenicia campaigns across estadiodeportes.mx and associated channels.
The deal positions Feenicia in front of a rapidly growing audience for Liga MX, the Mexican national team and international football as Estadio Deportes, the group's Mexican sports media platform, accelerates its audience growth ahead of the World Cup.
Structurally this is a signed sponsorship/advertising agreement under which Estadio Deportes supplies premium digital inventory and audience reach while Feenicia provides campaign creative and advertising spend to monetise that inventory.
The partnership is timed to launch ahead of FIFA World Cup 2026 to capture a projected traffic surge, with the tournament opening match at Estadio Azteca on June 11 serving as the first major visibility milestone.
"Estadio Deportes was built for moments exactly like this," said Mark Epstein, CEO of Gana Media Group.
