The sportswear retailer reported first-half profit before tax and adjusting items down to £282m from £351m, while reiterating unchanged full-year guidance and lifting its interim dividend.
It has agreed a long-term franchise partnership with Mexico's Grupo Axo to launch the JD brand across more than 140 stores from 2027.
A weak second quarter, concentrated in North America, has pushed JD Sports to lower its full-year profit guidance for the second time this year.
The UK retailer trimmed its FY27 profit outlook to £700m-£800m after group like-for-like sales fell 3.1% in the second quarter, with North America bearing the brunt of soft consumer demand.
DB is sticking with a Hold rating, with a 95p target, with analysts flagging margin pressure from a promotional market even as like-for-like sales look set to improve.
The sports fashion retailer has appointed the former IKEA chief executive as Chair, effective 1 September, succeeding Interim Chair Darren Shapland.
The retailer's first Global Impact Report for FY26 sets out measurable social and sustainability progress across its international operations.
"The King of Trainers" gave FY27 profit guidance of £750m–£850m and free cash flow guidance of £460m–£520m after reporting FY26 results for the 52 weeks to 31 January.