Lloyds Banking Group (LSE:LLOY) is expected to scrap the Halifax brand, ending 173 years of one of Britain's most recognisable high street names as the group consolidates around a single retail banking identity in England, Wales and Northern Ireland.
The group will immediately stop opening new accounts under the Halifax name and begin migrating existing accounts to Lloyds branding, according to The Guardian.
Sign removal from 190 of the group's 531 branches is scheduled to begin in early 2027, though no branches will close as a result of the changeover.
Bank of Scotland will be retained for customers in Scotland, leaving Lloyds as the sole consumer brand across the rest of the UK.
Lloyds has operated the three-brand structure since January 2009, when the financial crisis forced the merger that brought the combined Halifax-Bank of Scotland group under its umbrella.
