Zinc Media Group (LSE:ZIN) shares rose 15.7% to 48.0p after the group said it had been commissioned to produce a $6m entertainment television series in the Gulf.
The show is one of the Arab world’s longest-running entertainment formats, now entering its 18th season, and the commission establishes Zinc, an international television, brand and audio production group, as a producer of premier long-form entertainment in the region.
"This is a landmark commission for Zinc and a strong proof point for our Middle East growth strategy and for Zinc's ability to compete and win at the top end of international entertainment production," said Mark Browning, CEO of Zinc Media Group.
Zinc will lead a full creative reset of the format, refreshing storytelling and the studio experience through the integration of AI technologies and broadening the show’s appeal for younger viewers.
The series will be produced in both Arabic and English, with Zinc Distribution handling international sales and Zinc overseeing the digital communications strategy to create multi-revenue streams from production, distribution and marcomms.
The win builds on Zinc’s 20-year track record in the region through The Edge and follows the group’s move into long-form content and events, which delivered 70% Middle East turnover growth in FY25 and supports an ambition to double regional turnover over the next three years.
