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Software & SaaS Gaming Engagement Metrics

Wedbush sees 40% upside in Roblox as engagement metrics stabilise sequentially

Wedbush reiterates its Outperform rating and $65 price target on Roblox, citing a modest improvement in weekly engagement trends and the reopening of the Turkish market after a 680-day ban.

by tickstock newsroom
The image shows a laptop screen displaying the Roblox sign-up page. The background features a collage of various game graphics from Roblox, highlighting the platform's diverse offerings. — Credit: Photo by Oberon Copeland @veryinformed.com on Unsplash c Photo by Oberon Copeland @veryinformed.com on Unsplash

Wedbush has reiterated its Outperform rating and $65 price target on Roblox (NYSE:RBLX), implying roughly 40% upside from the stock's $46.39 close, as the broker's proprietary engagement tracking shows tentative sequential improvement in key user metrics.

Analyst Alicia Reese argues that while headline engagement data remains in negative territory year-on-year, the direction of travel has stabilised, with weekly concurrent user (CCU) growth edging to minus 9% from minus 11% the prior week and average daily active user (DAU) growth improving to minus 3% from minus 5%, a pattern the broker attributes to the company lapping last summer's elevated comparatives.

The note flags that Turkey lifted its approximately 680-day block on Roblox on 18 June, a reinstatement tied to the platform's globally rolled-out age-based account structure, though Reese cautions the reopening is only partially confirmed and the country represents a small slice of Roblox's 131 million global DAUs.

The broker's next proof point will be whether the CCU/DAU ratio, which has held near summer 2025 lows, begins to re-inflect, signalling a recovery in per-user engagement intensity beyond the headline stabilisation seen this week.

by tickstock newsroom

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