Acceler8 Ventures (LSE:AC8) announced that its principal operating business, Hui10, has begun rolling out its Sports Lottery+ platform after a successful pilot in Hohhot, Inner Mongolia.
Hui10 is a Beijing-headquartered technology group that has spent more than a decade building digital infrastructure for China's regulated lottery sector, including UnionPay-certified point-of-sale terminals and AI-enabled tools.
The rollout will continue across Inner Mongolia before extending into Hebei, Henan, Shandong, Liaoning, Jiangsu and Shanxi over the next six months.
Sports Lottery+ combines Hui10's lottery-enabled POS terminals with a new Sports Lottery Loyalty Programme, letting customers earn "Lucky World Beans" points redeemable against Lucky World merchandise and Starting XI services.
The platform's Lucky World retail layer also supports merchandise sales, including TEAM CHINA products and lottery HongBao campaigns, and the underlying digital infrastructure is designed to eventually support paperless lottery services, subject to future regulatory approval.
Daniel Levine, chief executive of AC8, said the Hohhot pilot demonstrated how multiple elements of the Hui10 ecosystem can work within a single connected environment, "including bringing our AI technology directly into Sports Lottery shops, with intelligent assistants designed for both shopkeepers and players to improve operational efficiency, customer engagement and the overall player experience".
The company said it can now extend the rollout "across additional regions, partners and consumer environments".
News Intelligence what this means for the company
Acceler8's principal operating business Hui10 has begun rolling out its Sports Lottery+ platform across Inner Mongolia following a successful pilot in Hohhot, with expansion into six additional Chinese provinces planned over the next six months. The platform layers loyalty rewards and merchandise sales onto Hui10's existing lottery-enabled POS terminals and AI tools, but the announcement contains no financial metrics, revenue targets, or timeline specificity beyond the six-month window.
This represents execution on Hui10's existing infrastructure rather than a new revenue stream; the platform's value depends on adoption rates and monetization per terminal across the rollout regions, neither of which the company has disclosed. Regulatory approval remains a gate for the paperless lottery services component.
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