System1 Group (AIM:SYS1), the marketing decision-making platform, reported total revenue up 11% year-on-year for the five months to 31 August, with platform revenue rising 12%.
The AIM-listed company said growth was broad-based, with Continental European revenue up 56%, partly reflecting the impact of trade tariff disputes earlier in the prior year, while US revenue rose 16% and UK revenue grew 7%. And, the US has become System1's largest market for the first time in many years.
Innovation product revenue and Ad Testing revenue each increased by 12%, and revenue from new platform client wins rose approximately 20% compared with the same period last year, with new business including a top-three US automotive firm and a Netherlands-headquartered global food group.
Rolling 12-month net platform revenue retention climbed to 80% at the end of August, up from 72% in March, which the company pointed to as evidence of deeper client engagement.
Cash stood at £11.2m at the end of August, down from £12.4m in March but above the £10.8m held a year earlier.
"We are encouraged by the strong start to FY27," said chief executive James Gregory, citing progress on US and Innovation priorities alongside stronger client engagement.
The company said it remains comfortable with consensus forecasts of £38.8m revenue and £4.2m adjusted pre-tax profit for the full year, and expects to publish interim results in early December.
News Intelligence what this means for the company
System1 reported 11% revenue growth for the first five months of FY27, with platform revenue up 12% and net platform revenue retention climbing to 80% from 72% in March—signalling improved client stickiness. The board reaffirmed full-year guidance of £38.8m revenue and £4.2m adjusted pre-tax profit, unchanged from consensus. Growth was broad-based: Continental Europe surged 56%, the US rose 16% and became the largest market for the first time in years, and new client wins (including a top-three US automotive firm) grew ~20%. However, cash fell to £11.2m from £12.4m in March, and the company remains under takeover pressure from Brave Bison, which it continues to reject.
The trading update confirms momentum in the US and Continental Europe and a material improvement in client retention, supporting the board's confidence in FY27 guidance. Against this, cash burn and the unresolved takeover bid create near-term uncertainty; the interim results due in early December will be critical to validate whether the strong five-month start translates to full-year delivery.
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