Virgin Wines UK plc (LSE:VINO) said in its announcement that it has launched its first-ever mobile app, now available on iOS and Android, as a strategic milestone in its medium-term growth strategy.
The app, described as a natural extension of the website, introduces a "wine cellar" where users can rate bottles, save tasting notes, revisit past purchases, save wines for later and quickly re-order favourites; it also delivers personalised recommendations that improve over time, push notifications with exclusive and limited-time deals, and the ability to earn Virgin Points on purchases, the company said.
Jay Wright, Chief Executive Officer of Virgin Wines, said: "We're excited to launch our first-ever app, opening up a world of wine at our customers' fingertips. The app enables users to explore our range and select their wines more easily than ever, while providing enhanced functionality, increased personalisation and exclusive app-only offers. We are confident the app will further enhance our customer experience and deliver strong engagement. We also believe it will generate incremental sales from our existing members, as well as introducing an additional route to acquire new customers, representing clear progress against our medium-term growth strategy."
The company said the launch forms part of targeted technology investments intended to strengthen customer engagement and evolve the user experience.
Virgin Wines is one of the UK's largest direct-to-consumer online wine retailers, the company said, with revenue driven predominantly through its WineBank proposition alongside a 30-strong Wine Advisor team, Discovery Club subscription programme and Pay As You Go service.
