Mulberry Group plc (AIM:MUL) delivered total FY26 sales growth of 5.7% after a strong second half: sales rose 13.6% on a constant‑currency basis in H2, driven by improved retail and digital performance.
All end markets recorded positive like‑for‑like sales in H2: UK retail & digital +13.7%, US retail & digital +20.1%, EU (ex‑UK) retail & digital +37.8% and Asia Pacific retail & digital +20.8%.
The group attributes the momentum to its "Back to Mulberry (AIM:MUL) Spirit" strategy — simplifying the business, tightening the product range, restoring full‑price discipline and reducing discounting — measures it says supported an improved gross margin for FY26.
Targeted marketing and product initiatives lifted engagement: the "Rooted in Craft" campaign increased brand visibility, the Bayswater Limited Edition sold out within minutes of launch and the Boston bag performed strongly. The appointment of Christopher Kane as Ready‑to‑Wear Creative Director precedes new ranges planned for the current year.
"This performance reflects the disciplined execution of our 'Back to the Mulberry Spirit' strategy, and demonstrates that our turnaround is firmly underway." Andrea Baldó, Chief Executive Officer, said.
