Plus500 (LSE:PLUS), the global multi-asset fintech group, has launched CFTC-regulated sports event-based contracts in the United States, expanding its prediction markets offering into sporting outcomes spanning the NFL, NBA and MLB.
The contracts are delivered through Plus500's proprietary futures trading platform via a partnership with Kalshi, giving US retail customers exchange-traded exposure to sporting outcomes within a regulated framework.
The launch extends Plus500's dual-channel position in the US, where it operates both a business-to-business institutional clearing operation and a direct retail trading platform.
"It advances our next-generation prediction markets offering and brings Plus500 directly to the heart of the US retail market," said chief executive David Zruia, adding that sports event contracts represent "one of the most engaging and fast-moving spaces in financial markets today."
The group framed the move as a significant broadening of its addressable US market, with sports contracts described as the category attracting the highest customer engagement within prediction markets more broadly.
