Mirriad Advertising (AIM:MIRI) shares fell 36.7% to 0.0019 after warning it may enter administration or liquidation.
The company, a virtual in‑content advertising and virtual product placement provider, said slower-than-expected diversification of revenue and materially below‑par performance from its US joint venture compounded the impact of the Middle East disruption and funding constraints.
Mirriad said it implemented significant cost reductions in May 2025 which materially cut the cost base and preserved core operations, but with a current cost base of approximately £220k per month the available cash implies roughly three months’ runway.
The directors said they are exploring funding options but, in the absence of immediate capital, they expect they may have to commence a liquidation or administration process for the company or its operating subsidiaries and anticipate that trading in the company’s shares would be suspended.
