With more than 1,000 horsepower, a top speed above 310km/h and a claimed 0-100km/h time of 2.5 seconds, Ferrari’s first fully electric car has arrived with the sort of performance figures designed to silence sceptics, even as its radical styling sparked fierce debate online.
The Italian carmaker lifted the covers on Luce in Rome on Monday, marking a historic shift for a brand long associated with roaring combustion engines and Formula One pedigree. The four-door, five-seat grand tourer is powered by four electric motors and a 122kWh battery, with Ferrari claiming a range of 530km.
Ferrari wants to be at forefront of electric luxury
Ferrari said the Luce, meaning “light” in Italian, was developed in collaboration with Sir Jony Ive and Marc Newson through their design collective LoveFrom. The car features a minimalist, glass-heavy exterior and an interior that combines physical aluminium switches with digital displays, in a deliberate move away from touchscreen-dominated cabins.
Sustainability is central to the project. Ferrari claims a 70% reduction in CO₂ emissions during production, achieved through secondary aluminium alloys and new processes.
Sound has been engineered to preserve Ferrari’s acoustic identity.
The launch comes as several luxury rivals, including Lamborghini and Porsche, slow their electric ambitions amid weaker demand for premium EVs. Ferrari is instead betting that wealthy buyers will embrace high-performance electric touring cars, particularly in markets such as China.
Triggers backlash on social media
Yet the unveiling triggered an immediate backlash across social media and car enthusiast forums, with some Ferrari fans calling the design “repulsive” and comparing it unfavourably to mass-market hatchbacks. Others praised the company for taking a risk at a moment when much of the automotive industry has retreated into safer design territory.
The Luce is expected to go on sale in Europe in late 2026 with a starting price of about €550,000 (£470,000).
