Brave Bison Group (AIM:BBSN), the marketing and technology partner for global brands, reported first-half net revenue growth of 97% year-on-year and adjusted EBITDA up 87%, with net revenue coming in ahead of budget and board expectations for the period.
The outperformance on revenue was driven by MiniMBA, which grew more than 20% cohort-on-cohort, alongside performance marketing and sport and entertainment activities, partially offset by the group's insights practice, where client budgets have been negatively affected by the Middle East crisis.
Scalable, platform-based solutions accounted for 46% of group divisional EBITDA and 33% of net revenue in the first half, reflecting the high-margin economics of that segment.
The group ended the period with net cash of £4.7 million, excluding lease liabilities, having taken what it described as its largest-ever loan in 2025.
New business wins in the period included Nestle, Omnicom, ServiceNow, Heineken, Zoopla, McLaren and Nature's Menu.
"We expect further cash generation in the second half of the year, absent any additional acquisitions," said Executive Chairman Oliver Green.
First-half profitability was in line with budget, and full-year expectations remain in line with previous guidance; MiniMBA's first cohort runs April to July, structurally weighting earnings toward the second half.
