Mission and Coverage Priorities

Our Mission

Tickstock exists to give retail investors a structured, daily picture of the markets they care about. We cut through noise and marketing dressed up as journalism to focus on content that genuinely informs and engages our readers.

We are an independent publication. Our platform seeks to put our users' interests at the centre of our decision-making. In short, we're building this platform to serve users who want to stay on top of fast-moving market developments without sensationalism, spin or the influence of external interests.

Coverage decisions are made on newsworthiness and reader value rather than commercial relationships, advertising, or relationships with issuers, brokers, or any other party.

Coverage Scope

TickStock covers the whole of the market that's relevant to a UK-based or internationally-minded retail investor:

• UK equities — Main Market, AIM, and AQSE listings, from FTSE 100 mega-caps down through small- and micro-cap names.
• International equities — selective coverage of US, European, and other-region listings where they matter to UK retail portfolios or cross-border narratives.
• Sectors and themes — energy, mining, financials, healthcare, technology, consumer, real estate, and the macro themes that thread through them.
• Broker and analyst commentary — the buy-side and sell-side context that drives price action, surfaced and attributed.
• Market context — indices, commodities, currencies, rates, and the overnight moves that frame the trading day.

What We Cover, and Why

Our editorial decisions are made solely on newsworthiness and reader value. We do not curate according to commercial relationships, advertising considerations, or pressure from issuers, brokers, or other market participants.

The questions we ask before publishing:

• Does this materially affect a listed company's outlook?
• Is the underlying source verifiable and primary?
• Will a retail investor be better positioned to think about their portfolio after reading this?
• Are we adding context the source material doesn't already provide?

What We Deliberately Don't Do

In service of the publication's editorial integrity, Tickstock explicitly avoids:

• Investment recommendations. We report and contextualise; we do not tell readers what to buy, sell, or hold.
• Price-target speculation outside attributed broker context. Where we cite price targets, they are attributed to the brokers or analysts that issued them.
• Pump-and-dump narrative coverage. Small-cap stories without verifiable substance are not covered, regardless of social media volume.
• Ramping or talking down. Coverage tone reflects what the source material actually says, not what an audience might want to hear.
• Marketing material disguised as journalism. Sponsored content, where any exists, is clearly labelled.

The Reader This Is Built For

Tickstock is built for a reader who takes their portfolio seriously, doesn't have time to read every line of every company announcement all at the same time. We bring context and insight garnered from broker research, market commentators, senior executives and dynamic breaking news from the wide-open world. Our readers want a publication that does the structured work for them, and is honest about how it does it.

Our reader-first orientation drives our editorial choices and to learn more, you can read more about our AI disclosure, our verification process, and the sources policy we apply.

Accountability

Questions about coverage decisions, scope, or our editorial mission should be directed to editorial@tickstock.io. We take these seriously and respond to substantive inquiries.